Corporate Image in the Universities: An Analytical Study of the KNUST Logo

Abstract

Every institution needs to he recognized through its logo. This study has put the logo of the Kwame Nkrumah University of Science and technology (KNUST), Kumasi in the spotlight. A critical analysis has been made to highlight the many inconsistencies in the form and use of the logo both officially and unofficially. The study has also established that there is no record to show how the logo came into being. neither is there any trace of the original logo design. Different interpretations of the logo are currently in use. This is quite disturbing because it lends the logo to various forms of abuse and misuse. Appropriate recommendations have been made to enable KNUST enhance its corporate Image through its logo.